How Much Should You Spend on SEO Services?
For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here's everything...
View ArticleWhat You Need to Know About Marketing Automation
For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here's a look at marketing automation: the primary...
View ArticleMeet the New AdWords Flexible Bid Strategies: When to Use Them & What's Missing
These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and...
View ArticleGoogle Now: Taking the Search Out of Search
In a world filled with distractions, an effortless user experience is becoming a more desirable quality. Google is working to create the most effortless experience ¬– one that proactively delivers...
View ArticleBringing Together Paid, Owned, and Earned Media
Without clear strategies internally, it's really hard for any brand to know what's actually working across all areas of paid, earned, and owned media. Here's how to intertwine paid, owned and earned...
View ArticleHow to Build Your Search Marketing Agency for the Future
As more companies enter the digital age and look to generate demand for their products and services, the need for digital marketing services is growing exponentially. Here are seven things every agency...
View ArticleGoogle Paid Clicks Jump, CPCs Fall in Q2 2013; 75% Switched to Enhanced...
More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising partners, and their respective campaigns, switched...
View ArticleMeetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San...
Nine Bay Area Meetup Groups plan to converge on the SES San Francisco conference next week. Here, organizers of several of these groups share insights on good, bad, and ugly industry developments;...
View ArticleCan RTB Turn Display Into Search?
Wouldn't it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration stage on their path to purchase? Good news: this is...
View ArticleMarketers Talk Hummingbird, '(Not Provided)'& More Ahead of SES Chicago 2013
Several Meetup Groups plan to converge on the SES Chicago conference this week. Here, organizers of several of these groups share insights on Hummingbird's impact on SEO; how to cope without keyword...
View ArticleMobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success
Marin released year-over-year data that showed mobile, tablet, and desktop advertising performance from 2012 to 2013 on Google. Findings show that mobile impression share, investment, and cost per...
View ArticleUnruly's Second Opinion on Top 10 Social Video Trends for 2014
Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for...
View ArticleWordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile...
Search marketing software and service company WordStream announced updates to its free PPC auditing tool, the AdWords Performance Grader, which include updated performance benchmarks, mobile ad...
View Article4 Mistakes Agencies Make to Lose Clients
Not understanding the client's business or economics, not doing enough keyword and competitive analysis, using a generic proposal template, and lack of communication and reporting the wrong metrics...
View Article6 Reasons for Your Lack of Content Marketing Success
If you've invested a lot of energy and money into content marketing and the results aren't meeting expectations, perhaps the reasons that led to this failure are apparent. If not, here are six possible...
View ArticleBing Ads 2014 Recap
In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier to advertise on the network.
View ArticleMarin Software Adds Support for Russia's Largest Search Engine
Advertisers can now analyze, report on, and automate paid search campaign bidding for Yandex through Marin Software's advertising platform.
View Article37 SEO Experts You Should Be Following on Twitter
Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing.
View ArticleUnruly Launches Real-Time Analytics Dashboard for Social Video
Unruly Analytics is a real-time gauge for brands and agencies who want to know how well they're doing in social video. Users can find out exactly how many shares, views, and comments they're generating...
View ArticleUbiquiTV: Video Fragmentation is the New Reality
Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency to optimize across channels will have a...
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